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Lead Generation is process of collecting information of qualified prospects and converting them to loyal customer. Lead generation is hard working process. With careful planning and market research one can generate more leads even with small budget. With the rise in digital marketing tools the online presence and social media have thus becomes boon to generate leads for small businesses.
Four best practices local businesses can use to generate more leads :
Generate a targeted list of potential prospects and reach out to them personally via email to start a conversation. It is the best method to reach potential clients or customers. Choose appropriate and right target of prospects so they get converted to buyers. Emails use CTAs that have compelling copy and an eye-catching design to grab attention. Email marketing is great channel for new lead generation.
2. Social Media Marketing
Social media marketing is an extremely cost effective method of reaching a wide audience through networking sites such as Facebook, Google+ and Twitter. Create your own “Business Page” on Facebook, Bing, Google, Linked In, Instagram can help you to generate more leads thus converting them to loyal customers. Also list your business on major websites that provide ratings and reviews for various services.
3. Build a Website
More than 70% of buyers visit a company’s website as main source of information before they make a purchasing decision. Purchasing a domain name and building a new website is quite cost effective nowadays. Create a visually appealing website that engage your visitors with photos, videos, and social media feeds that makes your site look better, the longer people will browse it.
4. Search Engine Optimization (SEO)
Google enable your business to be found easily on Google.com. It is necessary for your website to be visible on top of list in searching page in order to allow visitors to go through your website. Use of common keywords to search for your type of product or service, within your website titles and copy so that you appear as one of the top results on any search engine. Local SEO is especially useful because people often search for local listings online. Writing blog post in your website also help you get more traffic.
With the rise of modern technology and social media, lead generation has now become very easy and does not require any huge investments.